You were good at your job. That had nothing to do with why you were let go.
The Layoff Intensive is 6 weeks of private, 1-on-1 work to rebuild how you show up in this market and get you back in front of the people who hire.
3 to 5 clients. Sign-ups open September 22nd. Cohort begins October 5th, preparing you for the January hiring surge.
Applying harder is not the answer
The market changed underneath you, and the advice that worked in 2019 does not work now.
You have done this before. You updated the resume, you turned on Open to Work, you applied to 40 roles in a week. And then nothing. Not a rejection. Nothing.
That is not a reflection of your work.
Applications per opening have roughly doubled in 3 years. Over the same stretch, recruiting teams were cut by more than half. The result is a system where a qualified senior candidate can disappear into a queue and never hear a word back. More than 1 in 4 unemployed workers in the US are now 6 months or more into a search.
Volume is exactly what the system is drowning in. What has to change is what you look like before anyone talks to you, and who is looking at all.
Every month that passes costs you twice
The first cost is money. Every month without income draws down whatever severance and savings you started with, and once that number gets low enough it starts making your decisions for you. You stop holding out for the right role and start taking whichever one moves fastest.
The second cost is your story. One month out is a pause. Nine months out is something a hiring manager asks you to explain. And the longer it runs, the more of your energy goes into defending the search instead of making the case for the work.
You do not need more time. You need a different approach, applied quickly.
I sit on the other side of the table
I’ve led and built teams at Apple and Salesforce.
A few years ago I was hiring for a senior leadership role. The posting drew more than 400 applicants in 2 days. 10 job seekers reached out on LinkedIn about the role, so I gave them 30 minutes each. Not to discuss that role. Just to let them make their case.
Every one of them was good. But as I learned more about each of them, I realized that not one of their most important wins showed up anywhere on their resume, their portfolio, or their LinkedIn profile. They were all waiting to share their value in a conversation that the system was never going to give them.
That gap is the entire thesis of my work. You are not underqualified. You are underrepresented on paper, and the paper is the only thing most companies ever see.
Most of what clients pay me for is accountability: applying what they already know, fast enough that they don't miss the window.
Three moves,
six weeks.
1. Figure out what you are actually selling.
Positioning, target market, and the narrative for the layoff. You get a written positioning brief you can point everything else at.
2. Rebuild your story for this market.
Resume, LinkedIn, and the whole surface a stranger sees before they decide whether to talk to you. Written for the lean hiring teams actually reading it
3. Prepare to win them over in the room.
STAR stories, the hard questions, and the interview itself. Placing yourself in the role, so they can picture you in it.
What’s included.
Six private sessions
Positioning and strategy. Full resume rebuild, over 2 sessions. LinkedIn optimization. STAR stories workshop. Interview preparation and feedback. Everything to elevate your voice in a market that has gone quiet.
A written positioning brief
Delivered in session 2, after we’ve uncovered your values, wins, and what you bring to the post-pandemic job market. The foundation of your search and how you show up to every touchpoint.
Async access between sessions
Send me a job description, a recruiter message, or a draft through Alberto. You get a response within 48 hours on weekdays.
Networking support for the full engagement
Strategies to use your network to find opportunities, without it coming across as begging. Cold and warm messaging templates and follow-up cadences.
Alberto Dream, included for a year
The companion app I built. Job tracking, LAMP scoring, resume tools, and interview prep, with more than thirty-five exercises, plus weekly group coaching.
A negotiation session when the offer comes
You reach out when you need it. We'll run the numbers, discuss the entire package, and figure out where you can push for more and how.
Sign the offer. What’s next?
We’ll have a 30-minute strategy session to build your first 30-60-90 day plan. You’ll receive my strategy framework and materials for cultivating trust. You’ll also identify 2 competencies to develop.
Your 90 day check-in
I don't disappear once you start the job. We connect at 90 days to check how the new role and company are working out, and come with a strategy your next 3 months.
Is this right for you?
This is built for you if you were recently laid off, you are mid-career or later, and you were doing the job well right up until the day it ended.
It is a fit if you can put in 4 to 6 hours a week and you want someone who will tell you the truth about your materials rather than tell you they look great.
This is not for you if you are early in your career, if you are casually browsing while employed, or if money is tight right now. Start with the book (The 30-Day Job Offer, $6.99), group coaching, and Alberto – it’s free to get started. My early-career clients do well with those, and I'd rather you use them than stretch for this."
Two ways to work together
The Layoff Intensive gives you the resources, guidance, structure, and accountability that most people need. If you can't risk a long search, the Executive Track is built for that.
Most people choose this
The Layoff Intensive
$2,600
Paid in full, or $3,000 in two payments of $1,500 thirty days apart.
For mid-to-late-career professionals rebuilding their search after a layoff.
- Six to eight weeks of private, one-on-one work
- Six sessions, plus a written positioning brief in session two
- Resume, LinkedIn, and STAR stories rebuilt with you
- Async replies within 48 hours on weekdays
- An interview intensive and a negotiation session when the offer comes
- Alberto Dream included for a year
- A check-in 90 days into the new role
3 to 5 clients per quarter, across both tracks
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The Layoff Intensive: Executive Track
$6,000
Paid in full, or $6,900 in three payments of $2,300.
For directors, VPs, and senior leaders with complex exits, high comp at stake, or a function that was eliminated.
- Everything in the Intensive, and I stay with you until you accept an offer
- Standing biweekly calls after the first six sessions
- A prep call before every interview loop and a debrief after
- Live support through the entire offer negotiation
- A recorded mock-interview, with a detailed written report
- Your target company map and outreach built together
- Introductions where I know someone relevant and it is appropriate
- Same-day replies on weekdays
- A 30-60-90 built before your first day, with check-ins at day 30 and 90
1 to 2 clients per quarter
| Feature | The Layoff Intensive | Executive Track |
|---|---|---|
| Paid in full | $2,600 | $6,000 |
| Payment plan | $3,000 in two payments of $1,500, thirty days apart | $6,900 in three payments of $2,300 |
| Engagement length | Six to eight weeks | Stays open until you accept an offer, up to six months |
| Private sessions | Six | Six, plus standing biweekly calls for the remainder |
| Positioning brief | Written brief in session two | Written brief in session two |
| Resume and LinkedIn rebuild | Included | Included |
| STAR stories | Included | Included |
| Target company map | Built by you, reviewed with me | Built together in a working session, including connection mapping and outreach |
| Warm introductions | — | Where I know someone relevant and it is appropriate |
| Interview support | One interview intensive session | A 30-minute prep call before each loop and a 20-minute debrief after, up to eight pairs |
| Mock interview | — | Recorded mock-interview with written feedback in hiring committee format |
| Negotiation support | One session, on call | Live support through the whole offer process |
| Async response time | Within 48 hours, weekdays | Same day, weekdays |
| Senior-specific counsel | — | Title step-downs, references, severance and start-date timing, eliminated-function narrative |
| Alberto Dream | Included for one year | Included for one year |
| Onboarding plan | — | A 30-60-90 built before your first day |
| Post-placement check-in | At 90 days | At 30 and 90 days |
| Availability | 3 to 5 clients per quarter, across both tracks | 1 to 2 clients per quarter |
Conditions apply. Complete the full 30-Day plan and submit 15 applications over six months. This is not a guarantee of employment, a job offer, or any specific salary. Read the full guarantee terms
OPTIONAL ADD-ON: $1,000
There in person, when you need me.
4 hours, in one room, side by side.
We do the work that goes slowly over video. Rebuild the resume live. Rewrite the profile. Run interview reps until the story lands the way it should. Build the target list and send the first outreach before you leave.
Most clients use it in week 1 to compress the setup, or right before a final round.
Available in New York City, Chicago, and the Lehigh Valley. Outside those areas, travel is billed at cost. Add it when you enroll or at any point during your engagement.
If you do the work, I keep working.
Complete the full 30-Day plan and submit 15 applications over six months. If you are still searching, we keep going at no additional cost.
And if it becomes clear in the first 2 sessions that this is not the right fit, tell me and I will refund you. No process, no argument.
This is not a guarantee of employment, a job offer, or any specific salary. Full guarantee terms apply. Read the full guarantee terms.
Common Questions and Concerns
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A resume writer hands you a document. This program changes what you are selling, rewrites every surface a stranger sees, builds the case you make out loud, and stays with you through the offer. The resume is one of six sessions.
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That is what the discovery call is for. Forty-five minutes, free, and I will tell you honestly if the Intensive covers what you need. I have plenty of affordable resources that might suit you better if the Intensive doesn’t make sense.
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Slots are capped so that everyone gets real access to me. When a quarter fills, you can join the waitlist and I will contact you before the next quarter opens. If you need coaching before the quarter opens, I offer weekly group coaching through Alberto Dream. You should also check out my book, The 30-Day Job Offer.
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I appreciate the proactive mindset, as job security is not guaranteed in this market. But the Intensive is built for people between roles and moving quickly. If you are employed and planning ahead, I offer 1:1 sessions a la carte and group coaching through Alberto Dream.
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Alberto is the job search app I built. It handles the tracking, scoring, and daily structure so that our sessions are spent on judgment instead of admin. Dream access is included with both tracks for a year.
You do not have to keep applying into the void
45 minutes, no cost, and you will leave knowing what is actually wrong with your search, whether or not you work with me. Join the waitlist or book a Discovery Call to learn more.